Allora Aperitivo
Motion & Stills
A studio campaign for Allora, the Procida lemon aperitivo: stills, motion and colour grade.
The serve that refuses to blend in. A studio campaign that gives Italy’s favourite ritual a lemon twist.
(Concept)
Allora makes its aperitivo with sweet Procida lemons and wears the golden era of Italian style on its label. We built that world in the studio: sunset terraces, café tables and late night card games, all soaked in warm light.
(Production)
Each set was dressed by hand, from lemon crates and fishing nets to a Vespa parked against the sunset. The hero frame says it fastest: a sea of orange spritzes, and one lemon yellow serve that refuses to blend in.
(Results)
Format
Motion & Stills
Deliverables
Hero Stills Lifestyle Stills Product Videos
