Ariana Grande MOD
Motion & Stills
A product campaign for Ariana Grande’s MOD fragrance duo: studio stills, motion, retouch and colour grade.
Two pebble shaped bottles treated like sculptures. Hard light, soft colour and a careful sense of balance for Ariana Grande’s MOD.
(Concept)
MOD is Ariana Grande’s tribute to 60s modernism, a duo of sculptural bottles in blush and vanilla. We leaned into the shape, balancing them on spheres and tilting them off plinths, always a degree away from falling.
(Production)
We shot on seamless pastels and cool greys and let sharp shadows do the styling. Family shots brought the wider fragrance line together, with the two MOD bottles holding centre stage.
(Results)
Format
Motion & Stills
Deliverables
Hero Stills Product Video
